You want to hit hard and get out before the enemy can retaliate.

Lack of Defense: You are a very fragile faction and are prone to mass missile fire and losing out in pure grindfests.

This is combined with the fact that Ghorgon and Jabberslythe are so important that honestly Silence and the Fury is a must buy for multiplayer. Combine that with the fact that you need to buy BOTH GAMES AND ANOTHER DLC just to get the full roster, and it can get pretty pricey just to be able to play the cowmen.

DLC Faction: Unlike the base game factions, who are merely supplemented by DLC, the entire Beastmen faction is locked behind an additional paywall.

Ghorgon, Jabberslythes, Minotaurs and many more will let you run the beast horde of your dreams.

Monsters: Well, this one is only a super positive if you bought The Silence and The Fury, but yes Beastmen have a ton of cool monsters to pick from.

Hounds and Centigors will get rid of all that pesky infantry and make sure that terrified Lord is escorted cleanly off the map.

Chase down Potential: Because of how fast your units are, chasing down routing units is something that few factions in the game can compete with you at.

That's not even getting into Minotaurs, which hit with the force of a freight train with a rocket tied to the back.

Hitting Power: Believe it or not, a goat-man that stands roughly a foot and a half taller than a normal human and is made of nothing but muscle hits really, really hard.

You can summon a lot of really powerful units like Manticores, Cygors, and Spawn to really give you an edge over your opponents and snowball out of control.

Summons: With access to Lore of Beasts, Lore of Wilds, and Morghur's Chaos Spawn abilities, you are the most powerful summoning army in the entire game.

This really helps exemplify them as an ambush faction who relies on catching their opponents with their pants down.

Mass Vanguard: Most of your units have Vanguard Deployment, meaning you can set up troops in places most newer players wouldn't expect.

Your infantry and cavalry can outpace their competition from most other factions, and even their monsters are very speedy for their size.

Speed: You are up with Wood Elves as one of the fastest factions in the game.

Because you don't need no OP armor or Daemons to burn the world down.

You want to worship Chaos but don't care about the recognition.

Because you love the half-human half-animal creatures from Greek Mythology, but wanted to see them as destructive, crazy, violent, rapist raiders who hate everything that so much as looks orderly.

Total war beastmen units